Eric Sink's book -->
http://www.ericsink.com/bos/Business_of_Software.htmlPodcast on the topic from Scott -->
Hanselminutes Podcast 47 - How to start your own MicroISV25 steps on secreetgeek.net -->
http://secretgeek.net/25steps.aspI recommend comprehend the material in the order listed here. Book give you reqlly good base, espeacially if you don't have a business degree. Leon
Bambrick in his interview and his blog gives some practical perspective.
Pragmatic Programmers is my favorite publisher.
Now they also have a podcasts
http://www.pragprog.com/podcasts